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SN3 is following in the footsteps of such well-known concept stores as l'Eclaireur and Colette in Paris

Robrecht Exelmans LifeStyle Comment: 0 Hit: 1963

Those who think that Paris, Milan and London are the only fashion destinations should come take a look at SN3. Here you will find the best pieces from Faith Connexion, a creative clan and genuine laboratory of young talented individuals who experiment with art, fashion and street culture. The collective successfully captures the authenticity and mentality of the street and translates these into elegant forms. 

With his new fashion label Aalto, Tuomas Merikoski, who originates from the world of music and free parties, pays tribute to rebellious youth and the underground in Finland, both still relatively unknown to the world. The designer’s primary goal is to introduce us to his country through fashion.

In less than a year’s time, Alanui has conquered a position on the shelves of 120 multi-brand shops, including 35 in Italy and at such chains as Colette and Le Bon Marché in Paris. This is a fabulous accomplishment for a brand that has succeeded with a single, timeless unisex product: oversized cardigans with a price tag of 2,400 to 3,000 euros each. This resounding success may also be partly due to the fact that the label was launched by the beautiful Italian Carlotta Oddi, 33, fashion editor of Vogue Japan.

To Jeremy Scott, fashion should bring a smile to your face. His style features elements removed from their context, symbols from pop culture that often crop up in the designs in his clothing lines, which Scott combines with prints of super heroes, emojis, the face of Bart Simpson and sometimes even Coca-Cola cans. Jeremy Scott is also a favourite of quite a few popstars, including Katy Perry, Miley Cyrus and Rita Ora. This is proof that he remains true to his pioneering role when it comes to the convergence between pop and luxury, by which he contributes to the creation of a new post-modern ‘zeitgeist’ that has blurred the boundaries between ‘high’ and ‘low’ culture. The result has been a breath of fresh air blowing through the world of fashion.


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