Casablanca
Casablanca is a sportswear-inspired menswear brand. It is a luxury label focused on minimalist but high-quality pieces rotating around two central concepts: comfort and elegance. The label was born in 2018 and founded by Charaf Tajer, whose Moroccan roots are clearly visible in his designs. His clothing is made of fine materials such as silk, terry cloth, and cashmere. The palette of Casablanca evokes the sunbaked terracotta in North Africa, mixed with a fresh tennis white and pops of pastel. The silhouettes are refined but also relaxed sportswear silhouettes, presented in crisp cotton and plush terrycloth. The brand offers pieces wearable at most when the hardest part of everyday life is done, but the night has not yet begun. The brand is kept youthful by adding vivacity in colours and the use of light but high-end materials. Casablanca is designed in Paris but made in Casablanca, Morocco.
